Let’s be real.

You don’t need another “10X Your Business!” tip from a 22-year-old TikTok coach who’s never paid a mortgage. You need real, tested tactics that actually get high-ticket clients on your calendar...without sacrificing your sanity, your weekends, or your reputation.

That’s where this newsletter comes in.

Every week, you’ll get one short, sharp insight. Usually something we discovered while elbow-deep in a CRM mess or resuscitating a cold lead that’s been dead longer than Blockbuster.

Our filter is simple:

“Would this help a coach or consultant land 3+ consults, make $10K, or reclaim 10 hours of their life?”

If yes, we send it.

If no, we pour more coffee and try again.

Each issue is designed to be read faster than your leads ghost you.

Skimmable. Actionable. Occasionally funny. Always useful.

Because you don’t need more “inspiration.”

You need a follow-up system that actually freaking works.

Hi, I’m Brian Kalakay, founder of System 810.

I run a database marketing company that helps coaches & consultants turn their existing leads into booked, high-ticket consultations. No gimmicks. No gurus. Just behavior-based marketing that actually converts.

Every week, I send a private email memo to my clients and the teams inside the businesses I’ve built or partnered with. It's not filler. It’s not theory. It’s the same tactical, battle-tested advice we use to help coaches stop chasing cold leads and start stacking consults - on repeat.

Sometimes it's a plug-and-play tool.

Sometimes it’s a hard-won lesson from the CRM warzone.

Sometimes it’s just the exact message that filled someone's calendar last week.

But it’s always short, sharp, and directly tied to driving revenue.

And now, you can get that same memo without paying a retainer, joining a mastermind, or giving me equity in your business. 🙂

It’s our not-so-subtle rebellion against the hustle cult.

“Booked Not Busy” is for coaches & consultants who are done confusing chaos with success.

It’s about building systems that quietly do the heavy lifting (booking qualified consults) while you do more of what actually moves the needle (or, hey, maybe even rest for once).

You didn’t start your business to become a full-time follow-up machine.

You started it to make a real impact, earn a real living, and actually enjoy your damn life.

So “Booked Not Busy” is the goal: a full calendar, without the burnout badge.

And yeah… those just happen to be our favorite people on Earth. 🙂

Every Wednesday & Sunday morning, right before the chaos kicks in and your inbox turns into everyone else’s to-do list 🤦‍♂️